I use testimonials on my websites, here's why:
Early on in my Internet marketing journey, I came across a website that had information about the product or service that was being promoted but the one thing that caught my eye was this phrase that the owner put on it:
"Don't take my word for it. Read 100's of testimonials from our customers here"
Now I don't know about you, but to me that speaks volumes! So of course, I proceeded to go and read the testimonials. That was one of the best ideas I had came across and yes I use testimonials on my websites!