Hello, I found your question interesting as I could easily answer both yes and now.
Let me explain. Whenever I engaged in the process of strategic thinking, for a project or idea, the process would lead me to create a strategic plan. This the process of thinking becomes a thing, which I'll call a plan' that I or our tam could follow to create the results I thought I wanted based on the original strategic thinking process.
Now at anytime along that journey from thinking to implementing something unexpected might come up, and often does. And so, I have to be able to change the strategy on the fly to account for new information. In these instances I have to be adaptable to the events, and experiences of the moment.
All this leads me to a new perspective on business strategy. What if our success isn't based upon how we dominate a market or our competition but rather, on how we collaborate with others in our industry to truly support a world that works together for the benefit of everyone? The current model, in most instances, teaches us to overcome, outwit, and dominate those around us, rather than work with everyone in our industry to ensure all needs are met and everyone has enough to enjoy their lives.
Perhaps the questions is really about how to use strategic thinking, along with strategic partners, within my own industry can support a strategic plan flexible enough to allow for unexpected experiences to influence a greater outcome than conceived at the outset? Now that is a topic for another post.
Thanks for asking the question and I Trust you found a nugegt or two in my answer.
Until next time,
Go Forth and Prosper!