If you aren't 100 percent committed to making your vision a reality, you won’t be impassioned enough to nurture your business through its inevitable growing pains. Businesses rarely make money right off the bat, so the dream of money alone will not be reason enough to see it through. Don’t trade in the shackles of your corporate day job for a gilded cubicle of your own making.
If a paycheck is just a means to end, how do you know when you’ve reached it? Is it after five years? 10? Or when you finally make a down payment on a house? The more material possessions you acquire -- a car, a house, that timeshare in Vermont -- the more that steady, safe paycheck becomes a crutch. So ask yourself, “Why am I doing this?”
When your enthusiasm is palpable, people want a ticket on your happy train. The key to harnessing that passion is understanding your “why.”
That’s your “why,” and that’s the story you need to share with your customers. You deserve a life you love, so get going and dream on.