There’s been a book written about Hopkins’ unprecedented, marketing habit-forming achievement, titled The Power of Habits, by Charles Duhigg.
Just goes to show that when advertising and marketing…
Focus on the numbers and not your emotional interpretations
Easier said than done, I know.
But Hopkins, of all people, would 100% agree.
Because, if you don´´t know, he did write about on keeping your marketing scientific!