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Why doing marketing without knowing how the human brain works, is like throwing money in the trash?

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32 views
asked Oct 29, 2016 in Internet Advertising by espeas2001 IBO Specialist (15,320 points)

1 Answer

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There’s been a book written about Hopkins’ unprecedented, marketing habit-forming achievement, titled The Power of Habits, by Charles Duhigg.

Just goes to show that when advertising and marketing…

Focus on the numbers and not your emotional interpretations

Easier said than done, I know.

But Hopkins, of all people, would 100% agree.

Because, if you don´´t know, he did write about on keeping your marketing scientific!

answered Oct 31, 2016 by attractionmarketing IBO Master (8,860 points)

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