Remember, there are two parts of Affiliate Marketing.
- The Program Owner and
- the affiliate marketer.
So, I would say it is beyond unethical when the Owner diverts and steals the affiliate's HARD
That is one of the reason affiliate marketers are encouraged to create lead or capture pages.
For the affiliate marketer, lying about the benefits of the offer or opportunity is unethical and
will damage your reputation .....and it should.